Ceramic is a marvellous material, not only as it is functional, cosy, solid, long-lasting, resistant, natural and eco-friendly, but also because it is earth. The earth is all we have and it is, both physically and metaphorically, our most precious material. Ceramic can create surfaces featuring any colour or finish and it allows for countless combinations of decors, natural imitations and creative geometries. Too often though, we associate ceramic tiles exclusively with wall and floor coverings and too often we forget the majesty of this material, using it only to keep, unaltered over time, the welcoming feeling of a tile covered wall or flooring. But, a ceramic tile is earth, therefore it is an excellent building material, the best, the most versatile building material of all and thanks to this evocative quality, our tall and slender buildings came to life, as do our thoughts which fly high in the sky.
(Michele De Lucchi, April 2009)