to be natural, to be pure, to be conscientious, to be cool....AND TO LIVE IN ITALIAN



Michele De Lucchi competes to redesign the S.Pellegrino bottling plant.
The other competing firms are BIG (Bjarke Ingels Group), Snøhetta and MVRDV.
By the end of September, S.Pellegrino will announce the winning project.

Video by Mario Greco